Story of our Name
Our work is influenced by real ‘Thought Leaders’. These are different from charismatic people, so-called commercial ‘influencers’, or the self-styled social-media ‘thought leaders’ who send existing ideas to their ‘followers’. We believe everyone can and should be their own thought leader for their own well-being, their organisation’s viability and the general good in society.
That puts focus on How We Think – not on telling people what to think – and our inspiration is drawn from what we call our ‘Source Thinkers’ who contributed major ideas to our lives.
John Maynard Keynes (1883-1946) is our first source of motivation and the person we seek to honour with our name. He is a rare example of someone who went through the struggle of escape from old, powerful ways of thinking to develop a new way of thinking about the business economy in a world of fundamental uncertainty.
“Keynes’s journey shows what our Transformative Thinking approach stands for.” (Prof. Connell Fanning)