Growing Your Firm Workout


Starting a business and growing a firm involve different types of strategic thinking. One is about getting the business idea up and running in the short term. The other is about making the firm profitable over the long term.

There are many programmes available with well-known and standard frameworks geared to assist with the necessary organising, staffing, skills, techniques, networks, etc., for supporting start-ups and aligning the firm with external market conditions.

This workout focuses on the ‘next step’ by giving participants powerful concepts for thinking about how to best use resources already available within the firm to grow it.

They will explore with academic experts and highly experienced CEOs fundamental ideas about creating opportunities for growth.

The Workout is organised into four three-hour sessions. These can be delivered over two days or separately in sequence: